This is the Hennessy'snew limited edition cognac- which comes in at a staggering £105,000 a bottle. The Beaute de Siecle- created to celebrate a Hennessy patriarch's 100th birthday - is now officially most expensive tipple by a very wide margin.
The cognac itself is in a Baccarat crystal bottle contained in an ornate wooden chest embedded with mirrored glass and meted aluminium.
A bronze key opens the box which then triggers a concealed switch to make the bottle rise up on a velvet tray.
The drink itself is blended by Hennessy's cellar master Yann Filliouxfrom reserve cognacs between 50 and 100 years old.