RESORTS World Sentosa (RWS) has the edge over its rival Marina Bay Sands (MBS), architects and gaming industry experts said yesterday.
They believe the Sentosa integrated resort (IR) gives customers a better user experience which will keep them returning and spending.
Speaking on the sidelines of the Asian Casino and Gaming Congress at MBS, the experts said that in terms of accessibility and customer service, RWS has started off with a stronger hand.
Both IRs opened this year, but the experts said that RWS' loyalty programme and location gave it an advantage.
RWS is tapping into its Malaysian parent company Resorts World Berhad's experience in running a casino in a market much like Singapore, with a large customer base built up over 39 years.
Like most casinos, it uses a loyalty programme which it calls Genting Rewards to entice customers to return. Gamblers accumulate points to offset against hotel stays and show tickets.
From Straits Times, "RWS 'has edge over rival'".
